(more…)

There are many discussions online over the ways to measure SEO success and it seems that the toughest question is how to choose the right KPIs for local SEO. As you might already know, local SEO is a very dynamic sector of the online marketing industry. Things change rather quickly and unexpectedly, forcing SEO professionals to adapt on the go.

For many years search rankings were considered a crucial indicator for SEO success, but let’s look at it from the perspective of the business owner. They don’t profit directly from being on the first page of Google, so what they really need is more customers.

Tracking SEO Results (more…)

As everyone in the SEO business knows, URLs are of key importance to rankings. Clear and well-structured, intuitive URLs can get a lot of traffic solely by themselves, which is why we will delve into the subject a bit more to learn how we can take full advantage of that.

Relevance may be the only simple benefit from an accurately defined URL, you may think. But you think wrong. The website’s URL is the first step in optimizing your entire structure, which also leads to a whole new world of benefits that even surpass SEO.

• User Experience
• Site Maintenance
• Content Management
• Offline Marketing

These are among the most constructive and fundamental advantages of a well-established URL structure, which many people describe as a tree-like relationship between pages. (more…)

Following all the updates and constant changes that Google is making to the principles on which the search engine works, it is very difficult to be 100 percent sure about what works and how. We already know that a lot of the old spammy techniques have no place in modern SEO, because they simply get what’s coming to them.

So, it’s time to look at the factors that are still working and will continue to work in the future, as well as which of the factors work better than others. This will help you focus on what is actually important and will let you know what the factors of lesser importance are (which should not be ignored if you are going in-depth with your SEO).

For now, it’s safe to say that the main factors that are simply essential and act as building blocks upon which to start enhancing your rankings are:

• Responsive websites optimized for mobile use
• Improve how the value of your work is perceived by customers
• Easily readable content, concise, and free of fluff

(more…)

Maybe, at one point, something will happen and render keywords irrelevant. Until then, they will determine the rankings and SEO strategy of every business that tries to establish a successful online presence.

The misleading obsession with keywords and high rankings has become very unhealthy, especially in the recent years when it is common knowledge that the term “Search Engine Optimization” is currently the exact opposite of what it was in the beginning.

Keywords certainly give a relatively accurate measure of progress when it comes to how our website is doing in terms of SEO. However, the real problem is that apart from localized rankings for business listings, keyword ranking is practically useless.

Let’s explain why.

Are you stuck with your keyword strategy from 2005? Wake up because it’s 2015.

SEO was a very straightforward process back when search engines were mostly one dimensional because you would get basically the same results for a given search, wherever you were in the world. Under these conditions, rankings for keywords were quite simple as a metric, even transparent. (more…)

Copywriting and content marketing is going to be the topic again. Since everything else is changing rapidly, we have to keep up with the content as well because its evolution is never far behind.

The biggest challenge for creative writers is being able to attract an audience and convert it into buyers. It’s not enough to become visible and make your products, services, and brand known to the rest of the world – it’s conversion that hurdles every novice copywriter, and it’s conversion that is the hardest part for every marketer.

Trading goods and services online is a major part of the worldwide economy right now, and online marketing directs the flow of sales. Practice makes it clear that marketers don’t need to be ‘natural salesmen’ to be successful in converting readers into clients.
Let’s see what the reasons may be for the lack of sales and low conversion rates.

Customers simply don’t like what you sell

It’s tough to hear, but you have to face the truth at some point and start making changes before it’s too late. If the product or service you offer is not attracting customers, there is no mysterious way to market it successfully.

It’s understandable to be passionate about something you like and find useful, but if your audience doesn’t share your passion, it’s hard to find a common ground upon which to build consumer trust. Especially if you have already invested a lot of time and resources into it, it will be even harder to embrace change. (more…)