Where “your babies” = your website and “coming for” = they want to assimilate all of the web into their web of… Ah let’s just get to it.

We recently happened along a very well-meaning article by who seems to be a talented social media/marketing person from what we can see, here: http://technorati.com/social-media/article/the-future-of-your-brand-identity1/.

On the surface everything looks roses pollinated by cheerily singing bumble bees on a warm spring day and the bumble bees don’t sting and you can pet them, but here’s the thing, you pet a bumble bee and you do get stung and they are not nearly as soft and fluffy as they look, and what we mean by that is, unfortunately this article may be leading most businesses of any size down a path that is going to sting.

Last bug analogy we promise, let’s dissect this bumbling bee.

For those unfamiliar with this type of online sparring, quotes in bold and snarky replies to quotes in normal type face. All quotes come from the above linked article by the talented and well-meaning Francesca Heath:

The future of your brand identity is your website, not your Facebook Page

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https://plus.google.com/110444337268547002925/about?gl=es&hl=en

We recently came across a curious feature of the Google+ Local Pages – when you click on the business category, you are taken to a Google+ search result with a list of local businesses from the same category. But note that this feature is only available when you’re logged into your Google account. (It still appears as a link when you are not logged in, but in that case takes you nowhere).

A typical search result page in Google+ usually looks like this:

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How Not To Leave Comments on Blogs… And Then How To Leave Comments on Blogs

“A lot of businesses do it therefore it must work.” –This is a logical fallacy.

Comments on blogs are a great way to get involved in your industry, especially if you know how to comment the right way, which we’ll go over.

What exactly are comments good for though? This is where it can get fuzzy for a lot of businesses.

Chances are that close to the majority of comments at least are somewhat spammy and/or written for the sole purpose of building backlinks.

A quality comment that will have a positive effect has to follow a number of rules that we are going to go over. It’s easy in theory once you know the rules, but how many of those comments does it take? How do you find the right blogs and other sites to comment on?

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It’s the last thing many businesses and site designers think about when making a website, but it is one of the most important factors when it comes to increasing sales.

We’ve all seen studies that made us scratch our head… “You needed to spend research money to find out if cocaine makes mice hyper? Or whether head-banging (made popular with Heavy Metal in the 80’s) is bad for you? Or if injury is more likely while drunk?” (All real studies). Some studies seem pointless, at least on the surface, but science might not be the only group over-analyzing correlations that seem obvious.

Let’s give an example: “Back in 2006, Amazon presented one of the first studies linking a clear causation between page load time and online customer revenue.” You can see some of the results of this groundbreaking study by clicking on these pretty blue words…

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