Determined to keep you in the loop for any and all important changes in the SEO world, today we are focusing on the most recent addition Google made to its Search Console. Yes, we are talking about the new URL Inspection Tool. Below, you can learn more about what it is and how it can help you.
There are billions of people in the world. And while we are all different, most of us share something in common. We are constantly looking for something online. And we are looking for it nearby. Whether it be a car dealership, a pharmacy, or a general store — we want it here and now. With people searching for businesses near them every second of the day (and night), the desire to have yours as visible as possible to them becomes a necessity. Google recently announced that over a third of mobile searches are location specific and that trend tends to intensify with each year. Google’s answer to that trend is its new GMB dashboard.
Speed and efficiency are top priorities in web browsing, especially when it comes to accessing the web on a mobile device. The 411 Locals team has been talking a lot about mobile-friendly pages, and we believe every publisher knows how important this is. However, a new open-source initiative was launched in 2016, and Google is now linking to AMP content in the main mobile search results area. What does this mean to us? Should we join the AMP project or stick with the responsive, mobile-friendly design?
The Internet is a fascinating place full of useful information. Just because it contains a little bit (or more) for everyone, it can be sometimes hard to find exactly what you are looking. Even for content creators. This is why 411 Locals dedicates today’s post to some useful content tools you may not have found yet. Best of all – they are free! Let’s learn more about them below:
1. Impact blog title generator
It helps writers create headlines suitable for their blog posts. How to use: add a topic, then click a button, and the tool will generate some suggestions for your posts. When you find the title you like best, save it to your notebook by clicking the heart icon. Your list of preferred titles can then be sent to your email address.
2. CoSchedule headline analyzer
It analyzes the effectiveness of your title by taking several factors in consideration:
The tool can also suggest which keywords you can use for your titles. (more…)
Content is king, and this statement has always been a rule for 411Locals. In this part of our survey, we would like to recommend the best tools for helping you with the creation of website content and more. Writing a copy that sells is essential for any search engine optimization strategy. So which platforms to choose when you’re ready to invest in tools? What are the best tools for generating clicks and engaging your audience?
Buzzsumo: for when you need a good look at your audience’s preferences. This intuitive tool works by simply inputting a topic. The search results will give you a clear view of the articles that have the highest amount of shares and backlinks. You will be able to see the most important influencers, so you will know better both the topics and the authors who dictate the rules. By signing up to this must-have tool, you will have access to the data that will help you boost your online presence. In addition, Buzzsumo has many nice features. For example, Buzzsumo Alerts will allow you to see whenever a keyword gets mentioned around the web. (more…)
Since the latest article published by 411Locals described the importance of Divi and Oshine as the current WP themes meant for your success, it is now time to take a look at the other creative options you can take advantage of. These are the highlights from among our chosen themes, suitable for creatives designers, portfolio showcases, agencies and other WordPress-using businesses.
Building Websites With Massive Dynamic
Massive Dynamic is the brainchild of ThemeForest, dubbed the “future of WordPress” by its author. Apparently, the theme owes its popularity to the website builder it comes with. The goal is to make website building user-friendly and easier than ever. The interface allows easy dragging and dropping of elements, changing of layouts and adding of shortcodes. Things get even easier with the set of pre-designed layouts you can use as a matrix and add your own customizations on. (more…)
