Sales: 855-259-2908

2018 Expressed in Google Search Algorithm Updates — What Were the Major Changes in the Last Year

Reading Time: 2 minutes

2018 was a year of great changes. 411 Locals reached new heights in business and Google did the same in its search algorithm. We saw the birth of the mobile-first index, we experienced meta description lengths get cut in half, and we welcomed the page speed update among other things. As we are entering the new year, we decided to reflect on the past 12 months. Here is what major updates Google made to its search algorithm in chronological order.

(more…)

Facebook Rolls out Search Ads Experiment for Selected Industries in the US and Canada — the Details

Reading Time: 2 minutes

Like it goes in the song, it’s all about the money. And money is a lot about advertising, especially search advertising. Today, at 411 Locals, we are going to cover the topic of Facebook’s new Search Ads experiment, what it is all about, can its prospective success measure up to Google Ads, and should you care at all? Let’s begin!

(more…)