People are visual creatures. This is why it is still strange that page titles are still one of the most overlooked aspects of SEO. Webmasters focus primarily on the technical bits, failing to realize that what they are crafting is not for search engines alone, it is for people above anything else. And people like to see interesting titles, not clickbaits of course, but engaging and enticing texts that make them stick around and see what you have to offer them. No matter if you want to improve the SEO of your website, enhance your content marketing strategy, or show off your optimization skills, titles are an important factor. Stick around and read some of the best practices that our team at 411 Locals has to share about page title optimization below.

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It is no secret that one of the most common ways to boost the ranking of a website is through link building. As with anything else in life, there is a good way and a bad way to build links. Google has all kinds of penalties for those webmasters who do it the “bad” way. Let’s have a look at the topic and, hopefully, help you avoid problems down the road.

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