In last week’s blog, we discussed what keyword stuffing is and what it can lead to. Today, we are taking things further and explaining both the good and bad practices in keyword usage, the DOs and the DON’Ts, if you will.

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It May Be Seemingly Intuitive, but Still…

While it may be close to the mind that stuffing your content with keywords is bad, the practice is heavily misguided in that regard. And why wouldn’t that be true? If search engines are designed to use keywords as input and show search results most relevant to them, it is natural to ask yourself: “Why not cram my content with those keywords as much as possible?” To answer you simply — because you will be doing more harm than good, and this blog is here to explain things in more detail so we can clear up this popular misconception. And, no, Winnie the Pooh was not right, and more is not always better.

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