Artificial intelligence (AI) and machine learning algorithms have completely shifted the way to do marketing today, the SEO landscape, in particular. In simple terms, these changes call for a new approach to search advertising, and it is the first to realize the significant influence AI has and adapt to it, who will be the ones to benefit from it most.

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It is no secret that local SEO has gradually become one of the biggest buzzwords in the world of digital marketing. In fact, studies have found that nearly 50% of all Google searches are local. With more and more businesses starting to recognize the importance of adapting to these searches, the competition for top ranking intensifies.

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