If you are a chef, people will, above all, come to your restaurant because of the taste of the food you prepare for them. If you think missing an ingredient in one of your dishes won’t matter to the final taste, think again. People will come to you once, but they won’t return. Many will not even know you own a restaurant. Just like a pinch of salt can bring out extra flavors to a dish, a Google AdWords campaign can help your business reach new heights.

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SEO has become a widely used and sought after marketing strategy by people who wish to gain more exposure for their websites. It is a cost-effective yet reliable way to establish your online presence and directly target the people who are searching for your services or products. So how is it done, and what is there to gain from it?

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