Published on: December 18th, 2017 | Author: 411 Locals | Category: SEO, Web Design
Reading Time: 2 minutes
Website Redesign – A Double-Edged Sword
Relaunching a website is usually a very exciting job but is the effort really worth it? We, at 411 Locals, have been in the industry long enough, and we have seen how trends change and some of our websites really needed a redesign. Also, a lot of customers have requested certain changes. Although these changes are meant to be good for your business or the clients you work for, this can be a real double-edged sword for your PPC program. Columnist Pauline Jakober has recently posted an article about that and here is what it is about:
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Published on: December 11th, 2017 | Author: 411 Locals | Category: Customers, Marketing
Reading Time: 2 minutes
The team of 411 Locals has been working together for over a decade. Some of us have more experience than others, and we remember how easy it was to stuff a bunch of keywords on a page, and rank first on Google. Things have changed significantly nowadays… We recently read an article by Sherry Bonelli, where she explains how SEO and UX (User Experience) work together, and we couldn’t agree more with her. See what the 411 Team and Sherry have in common when it comes to SEO and UX below on this page.
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