If there is one sure thing about SEO, it’s that things are constantly changing. Online advertisers have to stay up to date with all the changes going on so they can implement new strategies and keep their rankings higher. One thing the advertisers are wondering whether it still plays a major role are the title tags. Well, we have good news for you. There are some ways to boost your ranking using the title tags of your website.

Dates & Numbers
Numbers have always been a way to increase the click-through rate. This works well because of a cognitive bias. People’s brains are trained to notice things that are more specific and stand out. So, when a person is going through the search results, chances are they will click on the results with numbers in the title because they seem more specific and stand out from the rest. The same goes for the cases when you put dates in the title. (more…)

Content is king, and this statement has always been a rule for 411Locals. In this part of our survey, we would like to recommend the best tools for helping you with the creation of website content and more. Writing a copy that sells is essential for any search engine optimization strategy. So which platforms to choose when you’re ready to invest in tools? What are the best tools for generating clicks and engaging your audience?

Buzzsumo: for when you need a good look at your audience’s preferences. This intuitive tool works by simply inputting a topic. The search results will give you a clear view of the articles that have the highest amount of shares and backlinks. You will be able to see the most important influencers, so you will know better both the topics and the authors who dictate the rules. By signing up to this must-have tool, you will have access to the data that will help you boost your online presence. In addition, Buzzsumo has many nice features. For example, Buzzsumo Alerts will allow you to see whenever a keyword gets mentioned around the web. (more…)