Content is an effective marketing strategy that is implemented to increase traffic and also to help you grow your audience and establish long-lasting relationships with it. To achieve this, you need to earn the trust of your site’s visitors.

The 2012 study called “The Trust Factor” offers 8 interesting solutions when it comes to building
trust. Here they are:

1. The trust-instilling content is written for and by enthusiasts
Create with passion rather than pomposity. Content is consumed by people in different ways and for many different reasons. Some may read to pass the time, while others will seek a solution to a problem. Still others will do it to get inspired. The latter don’t want anything but the chance to learn more and become excited. Therefore, expertise is not always crucial, even if it is welcome.

2. The content that people trust is based on a deep level of experience or understanding
Of course, there are other audiences than just enthusiasts. Another audience, for example, consists of solution-seekers. They read carefully and only trust content written by experts or at least experienced people. Such content should be useful and insightful. It takes a deep understanding of the topic to create it and oftentimes, it is written by industry authorities. It can come as a result of research or first-hand experience. (more…)

411 Presents Some Noteworthy Tips For Digital Marketers

Google has made quite a few changes concerning marketers during the last five years. The focus of the changes, from major algorithm updates to the shift towards mobile-first was to improve the quality and performance for users showing them the right content, at the right time, and on the right devices, as quickly as possible.

Brands that have learned to stay ahead of Google’s constantly evolving algorithms by concentrating on quality and content are thriving. These marketers have learned to provide content that engages, resonates, and converts, no matter when, where, and how the customer will discover it. 411Locals is one of those brands. In this post, we present 5-new trends in SEO and content marketing, and what marketers should do to master them.

1. The Convergence of SEO and Content:

Neither content nor SEO alone guarantees people will find and take an interest in your content. Data helps marketers understand the consumer’s intent, and also helps them with creating intelligent content aligned with the customer journey to deliver a memorable and successful experience.

Tips on mastering this change:

• Create content based on data. Identify the engagement, audience, and conversion metrics that are most important to your brand. Measuring and tracking these metrics identifies ways to create the meaningful content people will want to read.
• Encourage the synergy of search, content, and social. These, when combined, will assists brands in achieving their goals. High-quality content created with SEO in mind from the start increases search visibility. Further amplified by social media, this content will create the demand you can later harvest through search data.
• Maximize the footprint of your search engine results page (SERP): To do this, create and optimize high-ROI content, such as articles, infographics, and videos which will help people answer significant or popular questions or provide practical information. You can also capitalize on the topics currently trending. Other beneficial things include things include: featured snippets, site links, related questions, images, videos, and tweets.

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