As an SEO strategy, link building has nothing to do with the spammy process it was five years ago. Most webmasters and SEOs nowadays consider the whole thing to be some sort of a Pandora’s box. According to the last survey 411Locals, link building gets awfully neglected as a strategy. What’s more baffling is that the number of participants not using link building is almost 40 percent. So, how can you put this old and once-great approach to work for you again?

Adapting to 5 Years Of Changes Will Do

Ignoring such a valuable ranking factor is inexplicable, given the fact that Google calculates authority mainly by using backlink profiles. The solution in 2016 is to focus on link quality instead of link quantity. This is the single most relevant strategy since the first Penguin update. Which leads to the second important principle.

Avoiding Penalties Means Building High-Quality Links

The successful approach to link building means that your link building campaign will take time – time you should be spending productively. And building hundreds of bad links just to disavow them if an update penalizes your site is indeed a waste of your precious time. (more…)

Years ago, using Facebook for SEO was kinda simple – you’re writing a killer article, post it in a high PR directory, share the link on Facebook, and then here comes the profit. Nowadays, even the profound understanding of FB rules and regulations regarding brands and publishers leaves the concept of sharing vague and uncertain. July 2016 marked the beginning of a friends-and-family oriented change of the algorithm. So what about SEO? What’s in it for me? And how to make the audience share my content? Those are the most frequently asked questions lately, and here are some hints based on the recent 411 Locals practice.

Lighthearted Jokes Trigger Shares

A significant part of the FB users regard the social media as a slightly more diverse version of 9GAG. These people are here to like and share memes, cats, fun stuff, something positive in the form of videos, gifs or some other content that is suitable for a good laugh. The fun-loving users make up for almost half of our sharing audience. (more…)