Many content writers don’t dare questioning the notion that Google loves long content. They hear that same mantra over and over again ad infinitum. But what if there is evidence to the contrary and nobody has noticed it yet? What if a company like 411Locals excels at benefiting from balancing short and long content while the rest of you still dream of reaping the rewards of long articles, which may never come? Is short better than long content or vice versa? Perhaps, they just have different pros and cons, and in capable hands, they can both be very efficient.

The Effects of Syndication

Long content brings long-tail SEO traffic easily – that’s the most frequently heard argument in favor of using it when you want more traffic, more shares, and engagement. However, there’s one tactic that often gets ignored – short articles can be syndicated for better exposure. The latest analysis of Jamesclear.com shows that social shares can be increased with 70% by only syndicating to one site. (more…)

You almost got the principles of making a successful social media marketing strategy by using LinkedIn and now they are absorbed by the Microsoft empire? Shall we worry about that? What’s the big deal? What you need to change now? 411Locals watches closely the recent thoughts and speculations. Here are some insights from the latest news:

It Is Final: Microsoft Owns LinkedIn

Microsoft paid $26.2 billion (cash) to purchase LinkedIn along with the latter’s 433 million members. Sure, only 105 million of them can be designated as active and millions of the rest are paid subscribers, but…And for now, there will be no change of the LinkedIn HQ – Jeff Weiner will keep his title.

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