There are many discussions online over the ways to measure SEO success and it seems that the toughest question is how to choose the right KPIs for local SEO. As you might already know, local SEO is a very dynamic sector of the online marketing industry. Things change rather quickly and unexpectedly, forcing SEO professionals to adapt on the go.

For many years search rankings were considered a crucial indicator for SEO success, but let’s look at it from the perspective of the business owner. They don’t profit directly from being on the first page of Google, so what they really need is more customers.

Tracking SEO Results (more…)

As everyone in the SEO business knows, URLs are of key importance to rankings. Clear and well-structured, intuitive URLs can get a lot of traffic solely by themselves, which is why we will delve into the subject a bit more to learn how we can take full advantage of that.

Relevance may be the only simple benefit from an accurately defined URL, you may think. But you think wrong. The website’s URL is the first step in optimizing your entire structure, which also leads to a whole new world of benefits that even surpass SEO.

• User Experience
• Site Maintenance
• Content Management
• Offline Marketing

These are among the most constructive and fundamental advantages of a well-established URL structure, which many people describe as a tree-like relationship between pages. (more…)