Copywriting and content marketing is going to be the topic again. Since everything else is changing rapidly, we have to keep up with the content as well because its evolution is never far behind.

The biggest challenge for creative writers is being able to attract an audience and convert it into buyers. It’s not enough to become visible and make your products, services, and brand known to the rest of the world – it’s conversion that hurdles every novice copywriter, and it’s conversion that is the hardest part for every marketer.

Trading goods and services online is a major part of the worldwide economy right now, and online marketing directs the flow of sales. Practice makes it clear that marketers don’t need to be ‘natural salesmen’ to be successful in converting readers into clients.
Let’s see what the reasons may be for the lack of sales and low conversion rates.

Customers simply don’t like what you sell

It’s tough to hear, but you have to face the truth at some point and start making changes before it’s too late. If the product or service you offer is not attracting customers, there is no mysterious way to market it successfully.

It’s understandable to be passionate about something you like and find useful, but if your audience doesn’t share your passion, it’s hard to find a common ground upon which to build consumer trust. Especially if you have already invested a lot of time and resources into it, it will be even harder to embrace change. (more…)

CRO, or conversion rate optimization is one of the only possible ways to really drive your business forward and increase your website’s efficiency. It takes advantage of the effort you have invested so far into traffic generation and rankings and transforms all of those leads and visitors into paying customers.

However, not all types of CRO actually lead to growth.

It is really important for you to combine your general initiative and strategy with your CRO strategy in order to utilize its full potential.

First, growth is changing everywhere. Online advertising is leading all types of businesses across all industries to go forward and become noticed by a broader audience, but this means that it’s getting substantially competitive to win a part of that audience.

This requires from us to take a different look at growth and how to generate revenue. Not only has marketing changed, if not completely transformed in the last 10 years, but we also see how things that worked last year have simply lost their buzz today! Google’s algorithms are running out quicker than SEOs can keep up with them and adapt their work accordingly.

How the big guys do it

On the other hand, we see companies like Facebook and Dropbox literally explode with growth in the past 10 years, and we see no trace of the traditional advertising methods in their strategies. (more…)