When different social media platforms were being born and started rising, we saw that groundbreaking changes and even more hype was surrounding each of the newest big names on the web.

These are the tools that determined the next phase of our evolution as web users, and the reason behind that is the lightning speed at which they allow us to expand our audience. However, this creates another type of competition, a battleground where you have to adapt instantly if you want to compete with thousands of competing messages flying from side to side at any given moment.

Today’s article is another one about copywriting, and more about smart content that experienced marketers use for advertising throughout social media. We will also cover the necessary limits we have to establish in order to save the time that is so easily wasted once we get immersed in online social networks.

To emphasize on the actual impact that social media has made on businesses lately, check out the numbers conducted from a research made by MarketingTechBlog:

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Consumers are getting very critical when it comes to visuals, whether it is a website, a movie, a game, or anything else that has visual content. This is even being pumped-up by social media networks and mobile tech.

Static website galleries, written content on social channels, corporate photos and videos online were alright at one point. However, the readers of today strongly count on visuals to determine whether your message, product, or service is worth their time.

The trends are changing rapidly, and so are the expectations and standards of consumers. They spend less and less time examining an image or a piece of text in order to click on it. Decisions based on the visual content provided are made in a manner of seconds. (more…)