Give Your Visitors Something to be Amazed About!
Pay a visit to your website now and take a look at it from a different perspective, ignoring any of the written or visual content that might exist there.
Now, can you make sense of what your website is communicating to the audience in a non-verbal way?
Answer these questions for yourself:
- Does the design look like it was created by a knowledgeable and skilled pro, or an overenthusiastic person who has just started out in this area?
- Can you instantly determine where the reader’s eye should be directed to at first?
- Does the initial impression of the site give the confidence that you can solve the user’s problem?
- Imagine that you are a stranger there, would you classify this business as competent, trustworthy and capable enough to offer exactly what you need?
After some of the recent changes in Google’s policy and algorithms, it became even more difficult to promote the same business on different locations around a certain area. Companies with more than one office, store or facility find it hard to appear on good positions when it comes to local SEO. While this may be a more generalized assumption, there are of course certain cases where bigger companies with good reputation both on a public and online level enjoy good rankings.