Tough, but Worth It!

We are already familiar with the term UX (user experience) and its place in the world of web design and online advertising. This time around, we are bringing a new element into the mix, and it is called CX (customer experience). While UX is focused on users in general, Customer Experience is a relatively new discipline that is focused more strictly on actual clients, whether they are current or potential ones.

You may think that the difference between CX and UX is almost non-existent, but this would be a really wrong assumption. They are defined in two very different ways, and you can learn about what separates them right here.

Going back to Search Engine Optimization, we shouldn’t neglect that it is also focused on both users and potential clients, but its effects are felt mostly in the time lapse before and after you actually arrive to a particular website or another kind of digital experience. (more…)

What to Do When the PageSpeed Service Is Gone?

First of all, we should point out what exactly is (soon to be was) the PageSpeed service, what are its negative and positive sides and more useful information on the whole situation.

The whole idea and function behind the PageSpeed service by Google was to give you a full analysis on the performance of your website, how much time does it take to fully load all of its features (images, JavaScript, and other elements). At least that is the major and primary part of its functions. When the tool finishes the analysis, it not only shows the speed itself, but also points out what exactly is wrong with the website and gives very detailed and thorough suggestions to what can be done in order to improve its performance according to Google’s guidelines and algorithms. (more…)