Avoiding and Preventing Google’s Intervention

The most terrifying words that can make a website owner’s skin crawl are “Google’s updating the algorithm again.” This is not intended to be a fear-mongering article, but you are free to make your own conclusions.
So, when we are talking about Google and its algorithms, we always deduce to the most negative results, bad outcome and overall apocalyptic expectations. The most common reason for the search engine to look upon your website with a frown is the possible spam that you may have accidentally included.

What are the most common types of spam:

User generated spam
Spammers that use automated tools intend to spam your website (depending on its type) with unwanted and irrelevant messages that take advantage of your traffic and direct it to their sources.
The measures you can take here are simply to moderate your site better and take advantage of solutions such as captcha and recaptchas.
If you happen to receive a penalty because of this you should clean it up entirely, not sparing anything that shows the slightest hint of spam. (more…)

How and why great sites rise to the top of search engine rankings

Our motivation to improve our skills and knowledge in online optimization are determined by the actions taken by search engines to develop their performance in order to present users with the most relevant results. It is our duty as SEO specialists to keep up with the changes made by Google because the folks over there know very well what satisfies the needs of searchers around the web. Search engine-friendly websites have several traits in common, which 411Locals strives to focus on:

• Easy to navigate, use, and understand

• Offer actionable information which is direct and relevant to the query

• Accessible and designed for modern browsers and operating systems

• Legitimate, credible, and high quality visual and written content

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