1. You have a cell phone? What percent of those calls are business related? Are all of them? Did you bring a bunch of pens from home? Where’d that printer paper come from? The stapler was in your desk at home so you brought it to work and now it’s the work stapler? All that stuff counts so make a list and say “Here accountant, work your magic.”

2. Measure the square footage of home space used exclusively for business. This isn’t just for work-from-home businesses. Is the overflow stock sitting in your garage? Measure it. Do you have a computer at home dedicated solely for work purposes because you can’t have the kids downloading their viruses and MP3s where you store work stuff? Measure the area it’s in. (more…)

It’s the most basic type of marketing collateral in many ways:

– It speaks directly to a prospect because it is personal.

– It demands some WOW factor because, unlike billboards, television, radio, even the Internet to an extent, the reader is never in a passive mode and is always on the verge of disregarding the message if you do not keep their interest.

– These pieces are most effective when simple – with a clear benefit, call to action, and deadline. (more…)