Content creation should go beyond your website. For most businesses there is value in letting the customers or clients know that you are an authority in your area, and that means that your expertise should be on display online as well as in the shop. This is also one of the essential elements in online placement. The more quality content that is associated with your products and your business, the more likely it is that those online pages will be ranked high in various searches related to your business, and the better the chances that any links from those pages to your site will help to bump up the placement of your actual website. That’s a huge plus.
So how do you do that?
Contribute to a related blog – If there are already popular blogs related to your business or your product you may want to contact that blogger about contributing. Most are looking for quality content. Each blog will have their own rules concerning the types of articles which may be submitted, and usually they need to be informative pieces as opposed to promotional. Only choose quality blogs for this. A bad link today can do more harm than good. (more…)
1. Pricing and why. Finding pricing is as easy as calling or checking out your competitor’s website, but also look for any hidden fees for services if applicable. Many industries are notorious for this. That information can be helpful in marketing materials for example. It can also give you an idea of where your business is at by comparison. That’s the easy part. Next, try to find out why competitors charge what they do. Maybe they have to charge X due to overhead and other costs, maybe they are able to charge more because they are better known or more trusted, maybe they charge less than you are able to. Whatever the case, understanding why they set their prices where they do will let you know what your options are. Maybe you can start charging more. Maybe you need to figure out ways to lower your prices or to better justify prices. Maybe you’ll discover methods that will allow you to lower your prices. This information will change regularly, so try to keep up to date.