Now it needs to be said here that no one really knows everything that goes into how Google indexes different websites. That’s what the Internet is basically, a giant index that returns results prioritized according to the way it is indexed. It’s believed that not even a single person at Google knows everything about their algorithm because different aspects of it are compartmentalized and by design not shared. It may even be the case that some of it is automated so literally no human really knows for sure, but that last part is conjecture. What we do know is that if no single person at Google knows for sure, certainly any marketer or SEO expert who claims to know is probably lying.

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