A lot of people just don’t care about SEO, and we get it. SEO can be boring. The acronym can even get annoying when you hear it so often. So we’ve compiled a list of the quickest and easiest tips and put them together in a way that is easy to digest and to the point:
1. No matter what anyone ever tells you, the content of your website and online marketing material is more important than some key phrases. Either you can get SEO in there or you can’t, but never ever sacrifice the integrity and attractiveness of your content for improved searchability.
2. Have at least one landing page with a keyword in the domain name and a link to your site.
3. When people say keyword they usually mean keyword phrase. Phrases are easier to optimize and get you better results. Don’t worry about individual words.
Life is a story. So is business. It doesn’t matter how technical a thing you’re selling. It doesn’t even matter if you are B2B. People are the ones you depend on to buy what you are selling, and people love a good story.