Getting your on-page content to attract search engines while not turning off your potential customers can be tricky, and in the long term should probably be handled by someone who specializes in content. There are some things you can do yourself that should give your site a boost though. Just follow these quick and easy steps.

1. Find your keywords/key phrases – Doing this the right way can take a lot of research and specialized knowledge, making an educated guess is better than nothing at all though. Do a Google search of the phrase you think your customers are using most often when they are looking to buy your product or service, for example “puppies for sale”. On the first page you will see 10 results. Notice the bold words within the content? Those are important. For “puppies for sale” the first result as of the time this is written was breeders in bold along with puppies for sale. It looks like the other words that show up are puppy and dogs for sale.

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