1. Where is my business right now? – Not your address. Write down and date all of the things that make up your business including processes, systems within your business, results, numbers, etc. Make it detailed. It could be two or three pages long or even longer depending on the size and how detailed you get. While going through each aspect of your business, make notes about what could be improved.
Customers don’t care if a business is number one… no really they don’t. In fact a large part of the U.S. psych is dedicated to rooting for the underdog, so if anything being number 1 is a negative in the eyes of most consumers. So why is so much time and effort dedicated to being “Number 1!” Good question. It sounds good right? Number one car seller. Number one plumber. Number one dog walker. And certainly there is a large portion of the general population impressed by it. It’s just that there are a whole lot more people not impressed by it. (more…)
