Or any ad for social media.

When was the last time you clicked on an ad you saw on a social media site? If you said a long time ago, or never, don’t be discouraged because people are clicking and people are buying. If you said recently then what did the ad look like? What drew you in? Did you buy, or give them your email, or call? Maybe you didn’t but you remember them.

Here’s the math of advertising, it’s not hard. You spend X amount hoping those pennies and dollars will result in a net gain, eventually. You measure it over time. If it does end in a gain, spend more and see if you gain even more business, and so on until you hit some saturation point where more $ no longer equals more sales. If advertising isn’t working it’s not the concept of advertising in general which is failing most likely, but your messaging, your target, or your product. It works. Ask AT&T, GM, Disney, McDonalds, Walmart, American Express, etc.

How is advertising on social media different?

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Another interesting way you may be able to track customers in the future.

All mediums throughout history have had the exact same problem; how do you know a television commercial is working? A radio spot? A print ad?—businesses hold the internet to an even higher standard when it comes to proving effectiveness.

The truth is you can track the effectiveness of online marketing to a greater extent than any other type of marketing, but Google and a few other companies are trying to offer even more.

Introducing Estimated Total Conversion.

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