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Scorpion’s famous song Wind of change says it all — “The future’s in the air.” And in the world of search engines, Google plays a significant role in shaping the way businesses can keep their visibility in the local search results. In today’s blog, we would like to share some key takeaways and offer useful insights on the topic based on our experience and knowledge. We have organized these insights in an easy to read, short guide.

Nowadays, Google search results feature a lot more than organic web content alone. There are paid ads, Google Posts, you name it. In other words, it’s about utilizing various Google products as well if you wish to remain visible.

 

  1. Optimize your business’s Knowledge Graph

The so-called “Knowledge Graph” has been increasing in popularity in the SEO world as it serves to enhance search engine results and display a knowledge panel when Google deems certain content relevant. There are many ways your business can benefit from this tool. For example, with Google My Business (GMB) constantly evolving and being closely connected to Google Posts, you can now share dynamic content with your clients (including videos as of recently) that is different from your permanent content (e.g. products, services, company info, etc.). Upcoming events, sales, and announcements are the perfect news to share on Google Posts.

 

  1. Just like your business, your Google My Business listing needs constant attention

The new features that GMB boasts can significantly increase the functionality of your listing, but it also adds more work. These features require frequent attention if you wish to ensure they have a positive impact on your listing.

 

  1. Don’t forget to test search results for your local business

Even though it may all look good on the inside it’s important to step outside the box and check how your clients see you.

 

  1. Invest in ads if you want to appear in top search results

According to data from Moz.com, between 35 % and 64 % of local pack results now contain ads. And AdWords ads, in particular, have a growing share of local search engine result pages (SERP) results so if you still haven’t boarded that train, you should!

 

  1. Restructure your web content

It is no secret there is a struggle to get your content to appear in search snippets and fight off all other relevant content (usually those of your competitors). Optimizing your web content to focus on providing answers to common questions your clients normally have in bite-sized digestible snippets, will immensely improve your chances of being featured in a snippet.

 

If it all seems a bit too complicated for you to handle on your own, don’t worry. We at 411 Locals will gladly take over for you. Let our SEO company help your business reach new heights! Stay tuned for our next topic!