Last year saw the rise of many new types of interactive content that have abruptly shifted the way content marketers are crafting their strategies. After the latest social media trends, it is time to head over to content land. In today’s 411 Locals blog, we are going to review the types of interactive content on the rise in 2019 that are worth your attention. Adopting these effectively can potentially boost your brand recognition and help you achieve your business goals. Let’s get started!
Widen Your Horizon with the 360-Degree Video
360-degree videos are among the top performers when it comes to interactive content simply because they can be utilized in all industries. From showcasing real estate offers, through travel blogging, all the way to dental equipment innovations, these videos are a great addition to any content marketing strategy.
Spice It up with VR & Virtual Tours
Unless you have been living under a rock, you should be well-aware of Virtual Reality, in general, and have most probably come in contact with at least one virtual tour in your life. Hotel chains like Best Western were among the first ones to adopt VR in creating virtual tours of their rooms for potential visitors.
Get Creative with Interactive Maps & Timelines
Since the dawn of search engines, the goal of businesses has been to “get on the map.” Be it on a local listing, on the radar of their target audience, or anywhere else that their business needs to get. Interactive maps are a must-have for the travel and hospitality industry, while interactive timelines can work for practically any kind of business, especially when tracking the history of your company or displaying your most recent study in a more, well, interactive way.
Be a Socialite with Live Streaming
Live streaming, such as Facebook Live, for example, is a great way to stay close to your following and share your most recent successes, updates, ideas, plans, projects, etc. Of course, you should not overdo it, but it is still worth considering. It costs close to nothing to do, but the dividends you can yield are significant.
There are many emerging types of interactive content out there, but so far these have been among the top performers in 2019. Implementing these will be a test to your content creation team. Your second challenge will be your SEO performance which is something our SEO company can help with.
Stay tuned for our next topic!