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Google Deindexes 1.75 Billion Websites – The Most Important Changes In SEO – Part 1

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The most popular search engine removed more than 1.75 billion sites from its index and the number is growing. It is a huge purge, happening after a 53% increase in the copyright requests. Another major change is the AdWords Quality score improvement, which is deadly to keywords with insufficient data, new keywords, or keywords with sparse recent history – all of them now getting a zero number. And this is only the tip of the iceberg. 411Locals will summarize all important factors since the latest changes rolled out. You need to know the following in order to survive in the SEO environment for the end of the month:

Copyright Requests Might Get Your Website Hit

With virtually absent pending requests at the moment, it appears that the copyright section of Google is quick at responding requests. The search engine is not the active part in the lookout for copyright infringements – the owners send the copyright takedown requests. The guilty URL will be taken down from the search results after a notification, so beware of such messages when checking Search Console. (more…)

Developing Social Content – Where Social Media And Content Marketing Merge

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Are you trying to successfully incorporate social content into your blog? Even experienced content marketers like 411 Locals face challenges and struggles when creating content that is meant to engage their audiences. The key factors behind successful sharing of social media content are those that make the art of developing social content. But how to create content that is both educational and touching the emotional side of your readers? Here are some innovative ideas about how to expand your content marketing strategy and make it work for your social media goals.

Customer Spotlights Work Better Than Long And Boring Case Studies

A good part of the content marketing gurus love to point out complicated case studies. In fact, this method of being persuasive has been used so often that it became more of a nuisance than an actual attention-grabbing tool. It is kind of hard to get involved when you see a wall of text that explains the step-by-step struggles of someone you’re not familiar with as a reader. So that’s why the customer spotlight can enrich the reader’s experience with the use of feedback and emotion. It is a more direct approach to prospects – to make them see what your happy customers have to say. With customer spotlights, you’re telling success stories coming directly from the source. (more…)

Why Link Building Should Be Back Again in 2016

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As an SEO strategy, link building has nothing to do with the spammy process it was five years ago. Most webmasters and SEOs nowadays consider the whole thing to be some sort of a Pandora’s box. According to the last survey 411Locals, link building gets awfully neglected as a strategy. What’s more baffling is that the number of participants not using link building is almost 40 percent. So, how can you put this old and once-great approach to work for you again?

Adapting to 5 Years Of Changes Will Do

Ignoring such a valuable ranking factor is inexplicable, given the fact that Google calculates authority mainly by using backlink profiles. The solution in 2016 is to focus on link quality instead of link quantity. This is the single most relevant strategy since the first Penguin update. Which leads to the second important principle.

Avoiding Penalties Means Building High-Quality Links

The successful approach to link building means that your link building campaign will take time – time you should be spending productively. And building hundreds of bad links just to disavow them if an update penalizes your site is indeed a waste of your precious time. (more…)

5 Sure-Fire SEO Approaches That Will Make Your Facebook Content Viral

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Years ago, using Facebook for SEO was kinda simple – you’re writing a killer article, post it in a high PR directory, share the link on Facebook, and then here comes the profit. Nowadays, even the profound understanding of FB rules and regulations regarding brands and publishers leaves the concept of sharing vague and uncertain. July 2016 marked the beginning of a friends-and-family oriented change of the algorithm. So what about SEO? What’s in it for me? And how to make the audience share my content? Those are the most frequently asked questions lately, and here are some hints based on the recent 411 Locals practice.

Lighthearted Jokes Trigger Shares

A significant part of the FB users regard the social media as a slightly more diverse version of 9GAG. These people are here to like and share memes, cats, fun stuff, something positive in the form of videos, gifs or some other content that is suitable for a good laugh. The fun-loving users make up for almost half of our sharing audience. (more…)

Pros and Cons of the Short-Content Approach to SEO

Many content writers don’t dare questioning the notion that Google loves long content. They hear that same mantra over and over again ad infinitum. But what if there is evidence to the contrary and nobody has noticed it yet? What if a company like 411Locals excels at benefiting from balancing short and long content while the rest of you still dream of reaping the rewards of long articles, which may never come? Is short better than long content or vice versa? Perhaps, they just have different pros and cons, and in capable hands, they can both be very efficient.

The Effects of Syndication

Long content brings long-tail SEO traffic easily – that’s the most frequently heard argument in favor of using it when you want more traffic, more shares, and engagement. However, there’s one tactic that often gets ignored – short articles can be syndicated for better exposure. The latest analysis of Jamesclear.com shows that social shares can be increased with 70% by only syndicating to one site. (more…)

Now You Can Benefit from Reviews for Your Local SEO Much Faster

Reviews Colorful Elements Banner

Beyond any doubt, the local reviews are becoming major ranking factors, considered to have already surpassed the importance of social media signals. The latter has been confirmed by the latest Moz’s survey and by Google. It is clear that online reviews are not just dabbling with other key factors such as relevance, distance, and prominence. Brands and businesses registered in the appropriate online review sites have an edge over those that lack that many submissions. So how to improve your local search ranking by using online reviews?

Initial Steps

Once you get your business on Google, by creating or claiming a listing, you are giving a fresh start to a climbing local search performance. Same applies for any other local business directory that emphasizes reviews and ratings. Yelp, Yell, TripAdvisor, even Facebook are good examples. They can add up to your business and yet they cannot replace the importance of your Google my Business account. As a rule of thumb, you must look for relevant reviews sites. Once you submit your business in the biggest places, make sure you also have presence on industry-specific sites. For instance, if you are focusing on car dealing, you’d definitely need to create a listing in Cars.com. (more…)