Nothing about traffic is ever certain or moving in a straight line. No one is immune to traffic drops, and traffic peaks are not always there to stay. Understanding the why you are experiencing drops or peaks in your traffic is important. So, to avoid barking up the wrong tree, gather evidence first. Check your Google Analytics to see if the traffic shift really looks out of place or it might have been caused by holidays, seasonality, or other patterns inherent to your industry. Don’t forget to check if all Google Analytics codes are properly implemented on all pages of your site! However, if all is there and you still are experiencing a sudden nosedive, here are five common issues that might be causing your traffic to deplete.

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It is no secret that local SEO has gradually become one of the biggest buzzwords in the world of digital marketing. In fact, studies have found that nearly 50% of all Google searches are local. With more and more businesses starting to recognize the importance of adapting to these searches, the competition for top ranking intensifies.

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As a business owner, you take great interest in making the most of your marketing strategy. One of the easiest ways to understand the importance of SEO to your marketing mix is to pay close attention to what Google does (and changes). Google has long been a strong proponent of good SEO as it makes the Internet more attractive to end users who want everything now, and they want it easy to find. If the Internet is a more attractive place for users, Google can sell more ads, and it’s a win-win for everyone. And everyone includes you as well.

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If you are a chef, people will, above all, come to your restaurant because of the taste of the food you prepare for them. If you think missing an ingredient in one of your dishes won’t matter to the final taste, think again. People will come to you once, but they won’t return. Many will not even know you own a restaurant. Just like a pinch of salt can bring out extra flavors to a dish, a Google AdWords campaign can help your business reach new heights.

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There are many opinions on what the most important part of the SEO process is, but there is no doubt that backlinks are one of the most important ranking factors. The 411Locals team assures you that this argument is still valid in 2018.  Yes, Google’s algorithms keep evolving, but so far, there is no better way to measure a site’s authority than evaluating the quality links that lead to it. In this article, we’ll break down the most efficient link building tactics that might not be new to you but are still as relevant in 2018.

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There are many people that will literally flip out when a webmaster says no to a link… Their reason may be fear that the link will get their website penalized or they may just refuse to try out new tactics just because their current methods are working so far. In today’s post, we at 411 Locals, will talk about nofollow links and will give you an example of how and when they can be beneficial.

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