When entering the world of SEO, we all agree to swim in a sea of constant changes. No matter the platform, no matter the strategy, regardless of the market niche, the ones who stay abreast of updates, have the most to gain. And Google, in particular, constantly makes sure marketers can manage their online campaigns using platforms that are faster, better, and simple. In recent attempts to push the limit of optimizing processes further, Google has undertaken major rebranding aimed at simplifying three of its flagship products. Here’s what we know so far.
- Google AdWords is now Google Ads.
That’s right. The software that millions use to bid on words and phrases that get their ads featured is no longer named AdWords. It’s not just the name that’s changed though. Google is shifting strategies with the needs of small business owners in mind.
- DoubleClick advertiser products and Google Analytics 360 Suite are integrated into a new unified platform called Google Marketing Platform.
The $3.1 billion software launched by Google in 2008 that has been letting marketers collect information about consumers’ browsing patterns and Google’s specialized platform for data provision on advertising performance are now joining forces. What for? We have yet to find out!
- DoubleClick for Publishers and DoubleClick Ad Exchange merge together to form Google Ad Manager.
Widely used by publishers who sell their online advertising inventory to brands, combining Google’s monetization tools promises nothing but improvement.
Bear in Mind…
What’s under the hood of these Google products is not taking a dramatic turn in terms of core functionality. These changes are rather in renaming and the grouping of interconnected products. The endgame is to add simplicity and help marketers plan and manage their campaigns more efficiently.
A Closer Look at Google Ads
The first solution to debut under the Google Ads brand specifically targets small businesses. This solution is called Smart Campaigns, and it is designed to assist small and local businesses that don’t have a dedicated marketing team and may not even have websites. These campaigns are almost entirely automated, starting with ad creation, audience targeting, and delivery optimization across Google channels.
If you are unsure of how to go about managing your ad campaigns or prefer to have a professional SEO company do it for you, our team at 411 Locals will gladly handle that for you. Stay tuned for our next topic!