People are visual creatures. This is why it is still strange that page titles are still one of the most overlooked aspects of SEO. Webmasters focus primarily on the technical bits, failing to realize that what they are crafting is not for search engines alone, it is for people above anything else. And people like to see interesting titles, not clickbaits of course, but engaging and enticing texts that make them stick around and see what you have to offer them. No matter if you want to improve the SEO of your website, enhance your content marketing strategy, or show off your optimization skills, titles are an important factor. Stick around and read some of the best practices that our team at 411 Locals has to share about page title optimization below.

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It is no secret you need to eat to stay alive. The same applies to your website content. Sure, it is a different kind of “eating,” but the principle is still the same. Today we are going to talk about Google’s E-A-T score and should you think too much about it as a web designer, marketer, SEO professional, and business owner.

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In last week’s blog, we discussed what keyword stuffing is and what it can lead to. Today, we are taking things further and explaining both the good and bad practices in keyword usage, the DOs and the DON’Ts, if you will.

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It May Be Seemingly Intuitive, but Still…

While it may be close to the mind that stuffing your content with keywords is bad, the practice is heavily misguided in that regard. And why wouldn’t that be true? If search engines are designed to use keywords as input and show search results most relevant to them, it is natural to ask yourself: “Why not cram my content with those keywords as much as possible?” To answer you simply — because you will be doing more harm than good, and this blog is here to explain things in more detail so we can clear up this popular misconception. And, no, Winnie the Pooh was not right, and more is not always better.

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Nowadays, having unlimited access to information and data is not just easy achievable, it is a fact. As a leading SEO/Marketing Company, we at 411 Locals, believe that this is a double-edged sword. Stay with us with on this page to see why overloading in data is more of a bad thing than beneficial for your work.

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We have all heard the “content is king” phrase, and while the 411 Locals team agrees that content is important both for the visitors of your website and Google, it simply doesn’t make sense to produce tons of content just for the sake of having it. We believe the that setting targets of blog posts per month is not really the best solution to keep your marketing strategy.

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