When entering the world of SEO, we all agree to swim in a sea of constant changes. No matter the platform, no matter the strategy, regardless of the market niche, the ones who stay abreast of updates, have the most to gain. And Google, in particular, constantly makes sure marketers can manage their online campaigns using platforms that are faster, better, and simple. In recent attempts to push the limit of optimizing processes further, Google has undertaken major rebranding aimed at simplifying three of its flagship products. Here’s what we know so far.

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If there is one thing about Google platforms and their features it is that they are constantly changing and adapting to meet consumers’ needs. Speaking of changes, one of the most recent ones is related to Google Posts. Google has officially launched a new feature on Google Posts which gives users the ability to add videos to their messages. A Google spokesperson has confirmed this video upload feature is rolling out as we speak. But first…

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There are billions of people in the world. And while we are all different, most of us share something in common. We are constantly looking for something online. And we are looking for it nearby. Whether it be a car dealership, a pharmacy, or a general store — we want it here and now. With people searching for businesses near them every second of the day (and night), the desire to have yours as visible as possible to them becomes a necessity. Google recently announced that over a third of mobile searches are location specific and that trend tends to intensify with each year. Google’s answer to that trend is its new GMB dashboard.

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It is the end of February already, and we at 411 Locals, are well prepared for the entire year. We have some predictions regarding SEO trends and Google changes. However, those predictions are based on news, columnists’ speculations, and personal experience. See what we got for you.

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Have you already noticed the “more results” link – the new Google mobile search interface? The 411 Locals team definitely did, but we cannot say that we haven’t been warned. Google told us that they will constantly experiment with new formats in order to deliver a better and better experience. In this article, we will give you more information about the “more results” new interface and the new search buttons to refine your search directly in the search results snippets.

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Google has updated its review policies to clarify that reviews left by former employees are considered to be in violation of its guidelines. So far, the guidelines didn’t allow current employees to leave reviews, but apparently updating the terms was necessary. The 411 Locals dedicates this post to these changes.

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