How many times have you found yourself bouncing back from a page just because it didn’t seem to meet your standards, answer your questions, and grab your attention? If you are a web designer, an SEO specialist, or a business owner, you must master the art of homepages that convert, because after landing pages, homepages are often where your audience meets you for the first time. Stick around to see the vital tips we, at 411 Locals, have to offer!
Your Layout is Everything — Aim for the Ultimate User Experience
Your homepage should be easy to navigate and have a certain order that makes sense given your business. This includes your calls to action, pop-ups, email marketing sign-ups, and more. When visitors can’t easily find what they are looking for, they will exit your site.
Answer All Your Visitor’s Main Questions
You should always start with the assumption that when people visit your website, it is probably their first time learning about you and they know absolutely nothing about your business. Your homepage should, therefore, be able to answer the following questions:
- Who are you?
- What do you do?
- What is your product or service?
- Is your product or service going to meet their needs/solve their problems?
- How can they reach you?
Don’t Forget About Mobile Devices
Keep in mind that the majority of people today use their phones to browse local providers, stores, shops, restaurants, hotels, etc. it is therefore important to have a responsive web design, so your site automatically adjusts its screen size and design depending on the device used.
Consider Page Speed — Keep Your Site Lean
You have about two seconds before people get impatient and decide your site is not worth waiting to load. Take measures to keep your site coding lean, optimize your images, and use a content delivery network (CDN) to keep your content coming to users from the closest possible server. These are just a few ways to achieve greater page speed.
Always Use Split-Testing
It’s always hard to tell which design elements resonate with users, and split-testing will help you find the most engaging site setup that will lead to higher conversion rates. Bear in mind you need to test only one element at a time!
As you can see, building the perfect homepage is not an easy task at all. Fortunately for you, our SEO company can help! At 411 Locals, we take care of businesses’ online presence and take great pride in building homepages that convert.
Stay tuned for our next topic!