We’ve covered why you should set up a blog right? Blogs can help your optimization, offer your customers information they are looking for, and establish your business as an authority in your industry, which is very valuable when it comes to branding and ultimately increasing new customers and keeping current customers. Please see past issues for ways to create a more effective business blog.

Here we are going to talk about what to write about. See if one of these ideas sparks something valuable… and if it doesn’t refer to number 1.

1. Okay, if all else fails, just don’t post. You’re better off skipping a post or two than risking the integrity of your blog with posts that just waste the time of visitors. But there’s usually something cool to post about, so read this.
2. Make a blog post that shows them how to use your product or service… easy right? Okay so maybe you thought of that. We have more.

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Don’t let the charts, graphs, and overwhelming options deter you. Don’t even let the coding throw you off (you just have to copy and paste it anyway). Here’s a quick guide to successfully setting up Google Analytics.

1. Go here. Sign up by clicking Access Google Analytics on the top right. From there you’ll see the big Sign Up button on the right.
2. It is going to take you to a screen where you can choose Universal or Classic. Stick with Classic for now and you can upgrade later once you get the hang of it, no need to overwhelm ourselves just yet.

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