When entering the world of SEO, we all agree to swim in a sea of constant changes. No matter the platform, no matter the strategy, regardless of the market niche, the ones who stay abreast of updates, have the most to gain. And Google, in particular, constantly makes sure marketers can manage their online campaigns using platforms that are faster, better, and simple. In recent attempts to push the limit of optimizing processes further, Google has undertaken major rebranding aimed at simplifying three of its flagship products. Here’s what we know so far.

(more…)

Nothing about traffic is ever certain or moving in a straight line. No one is immune to traffic drops, and traffic peaks are not always there to stay. Understanding the why you are experiencing drops or peaks in your traffic is important. So, to avoid barking up the wrong tree, gather evidence first. Check your Google Analytics to see if the traffic shift really looks out of place or it might have been caused by holidays, seasonality, or other patterns inherent to your industry. Don’t forget to check if all Google Analytics codes are properly implemented on all pages of your site! However, if all is there and you still are experiencing a sudden nosedive, here are five common issues that might be causing your traffic to deplete.

(more…)