Here’s some advice from Bill Bernbach:
advertising-principles1. “Go to the essence of the product. State the product’s essence in the simplest terms of its basic advantage. And state this both tangibly and memorably.” – This means selling what your product or service will do for them, not selling the product or the service itself; “The number one toothpaste!” vs. “A sexier smile!” Guess which one sells more toothpaste.
2. “Where possible, make your product an actor in the scene; not just a prop. This makes for a tremendously effective method of getting your product remembered. Because the provocative element in your advertising is also the element that sells your product. This is so simply stated, so difficult to execute.” – It doesn’t necessarily need to be an actual character like a lizard or a talking box of insurance. It means try to give that product or service an active role. Continue reading

“McDonalds? Haven’t they served like 50 trillion people and counting from all over the 5 reasons to go local seoworld… or some ridiculous number like that?”

247 billion is the actual number, still impressive. Since there are only around 7 billion people in the world on average each person eats at McDonalds about 35 times. Of course not everybody eats at McDonalds, so of the customers who do regularly eat at McDonalds the number is likely quite a bit higher than 35 times.

The point is McDonalds doesn’t really need new customers, not like you need new customers. So why go local?

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https://plus.google.com/110444337268547002925/about?gl=es&hl=en

We recently came across a curious feature of the Google+ Local Pages – when you click on the business category, you are taken to a Google+ search result with a list of local businesses from the same category. But note that this feature is only available when you’re logged into your Google account. (It still appears as a link when you are not logged in, but in that case takes you nowhere).

New Feature in Local Google+ PagesA typical search result page in Google+ usually looks like this:

image01 Continue reading

About web tools, anchor text, competitors’ Black Hat tactics, and how to make sure your site isn’t blacklisted, all written so it will make sense to business owners…Okay fine, we’ll throw in some lesbians and kittens.

Google Webmaster Tools

To someone not that familiar with SEO, at first at least, something similar to this may even sound like an okay idea. It’s not. First though, let’s describe what you are seeing in that picture above:

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