Nothing about traffic is ever certain or moving in a straight line. No one is immune to traffic drops, and traffic peaks are not always there to stay. Understanding the why you are experiencing drops or peaks in your traffic is important. So, to avoid barking up the wrong tree, gather evidence first. Check your Google Analytics to see if the traffic shift really looks out of place or it might have been caused by holidays, seasonality, or other patterns inherent to your industry. Don’t forget to check if all Google Analytics codes are properly implemented on all pages of your site! However, if all is there and you still are experiencing a sudden nosedive, here are five common issues that might be causing your traffic to deplete.

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It is no secret that local SEO has gradually become one of the biggest buzzwords in the world of digital marketing. In fact, studies have found that nearly 50% of all Google searches are local. With more and more businesses starting to recognize the importance of adapting to these searches, the competition for top ranking intensifies.

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Scorpion’s famous song Wind of change says it all — “The future’s in the air.” And in the world of search engines, Google plays a significant role in shaping the way businesses can keep their visibility in the local search results. In today’s blog, we would like to share some key takeaways and offer useful insights on the topic based on our experience and knowledge. We have organized these insights in an easy to read, short guide.

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SEO has become a widely used and sought after marketing strategy by people who wish to gain more exposure for their websites. It is a cost-effective yet reliable way to establish your online presence and directly target the people who are searching for your services or products. So how is it done, and what is there to gain from it?

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There are many opinions on what the most important part of the SEO process is, but there is no doubt that backlinks are one of the most important ranking factors. The 411Locals team assures you that this argument is still valid in 2018.  Yes, Google’s algorithms keep evolving, but so far, there is no better way to measure a site’s authority than evaluating the quality links that lead to it. In this article, we’ll break down the most efficient link building tactics that might not be new to you but are still as relevant in 2018.

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We, at 411 Locals, have seen and tested many kinds of SEO practices. Some of them work really well, some of them don’t, and some of them are… violating Google’s guidelines. We would like to point out the real bad ones on this page and hope this will keep your listing healthier.

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