2018 was a year of great changes. 411 Locals reached new heights in business and Google did the same in its search algorithm. We saw the birth of the mobile-first index, we experienced meta description lengths get cut in half, and we welcomed the page speed update among other things. As we are entering the new year, we decided to reflect on the past 12 months. Here is what major updates Google made to its search algorithm in chronological order.
Like it goes in the song, it’s all about the money. And money is a lot about advertising, especially search advertising. Today, at 411 Locals, we are going to cover the topic of Facebook’s new Search Ads experiment, what it is all about, can its prospective success measure up to Google Ads, and should you care at all? Let’s begin!
‘Tis still the holiday season, and while you can afford to make a mistake or two buying the wrong present, you cannot leave any room for mistakes in your content. This is why, today we are directing our attention toward the topic of editing/proofreading, its importance, and answering the question of why you cannot skimp on it. Here is all you need to know, and what we at 411 Locals do on a daily basis for all our clients’ content.
When it comes to finding the right keywords, understanding the intent behind your target clients’ search queries, and attracting a wider audience, there is a lot you can do. Related searches, for example, are an important insight that many SEO professionals and business owners neglect. Today’s 411 Locals’ blog will delve more into the topic. Related searches, the whys, the updates — keep reading!
Since we already covered the basics of preparing your website for the holidays and boosting your SEO, today we, at 411 Locals, decided to go back to the roots of the SEO pyramid, and focus on the kind of content that should always be present on your site, holidays or not. That is right, we are talking about evergreen content. Is it really that important? Let’s find out!
As a marketer, you have probably heard of meta tags, but you probably fall into the category of people who fail to realize the importance of these small pieces of code. Optimizing your meta title and description is a must-do to improve users’ first impression of your content quality, as well as the likelihood of them clicking through. And yes, Google doesn’t use meta tags in its ranking algorithm, but metadata still has an indirect effect on SERPs. Here are the basics we, at 411 Locals, would advise you to follow to have perfect snippets.
