When entering the world of SEO, we all agree to swim in a sea of constant changes. No matter the platform, no matter the strategy, regardless of the market niche, the ones who stay abreast of updates, have the most to gain. And Google, in particular, constantly makes sure marketers can manage their online campaigns using platforms that are faster, better, and simple. In recent attempts to push the limit of optimizing processes further, Google has undertaken major rebranding aimed at simplifying three of its flagship products. Here’s what we know so far.

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Artificial intelligence (AI) and machine learning algorithms have completely shifted the way to do marketing today, the SEO landscape, in particular. In simple terms, these changes call for a new approach to search advertising, and it is the first to realize the significant influence AI has and adapt to it, who will be the ones to benefit from it most.

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If there is one thing about Google platforms and their features it is that they are constantly changing and adapting to meet consumers’ needs. Speaking of changes, one of the most recent ones is related to Google Posts. Google has officially launched a new feature on Google Posts which gives users the ability to add videos to their messages. A Google spokesperson has confirmed this video upload feature is rolling out as we speak. But first…

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If you are a chef, people will, above all, come to your restaurant because of the taste of the food you prepare for them. If you think missing an ingredient in one of your dishes won’t matter to the final taste, think again. People will come to you once, but they won’t return. Many will not even know you own a restaurant. Just like a pinch of salt can bring out extra flavors to a dish, a Google AdWords campaign can help your business reach new heights.

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Today’s blog article of 411Locals is again dedicated to content. Whether you are a content writer enthusiast, professional, or you regularly order content from a third party and want to see if your money is well spent, we will introduce to you the most common mistakes we see on the World Wide Web (when it comes to content).

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It is the end of February already, and we at 411 Locals, are well prepared for the entire year. We have some predictions regarding SEO trends and Google changes. However, those predictions are based on news, columnists’ speculations, and personal experience. See what we got for you.

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