Content strategy is an important aspect of SEO since content and links are among the top three ranking factors in search. This is today’s message of 411 Locals.

Nevertheless, creating content for content’s sake alone does not bring results. Every day, millions of blog posts get published and you have to create content that stands out from the rest and gets worthwhile links. This is where you should start building your strategy.

It includes:

• Prioritizing topics and themes of smaller difficulty
• Layering content and internal linking that is optimal
• A good understanding of linkability and the opportunities for such
• Regularly maintaining and upkeeping existing content

No complete SEO strategy can do without these processes. (more…)

Two of the world’s leaders in AI research teamed up to do research on the “safety challenges” of artificial intelligence. So we should be asking questions about how big the threat is and and what it threatens exactly. Turns out that the most endangered thing in the next decade will be your job. And this is the topic that 411 Locals would like to address today.

Until recently only manufacturing workers feared replacement by robots. However, with the advance of artificial intelligence, some “white collar” jobs will also be automated.

It’s already happening. A Japanese insurance company replaced 34 of its employees with IBM’s Watson. Discussions are going on on how ethical it is for programmers to automate themselves out of their jobs.

Up to 47% of US jobs will be automated during the next decade, according to an Oxford research study. There will still be, however, fields where the automation will not happen. (more…)