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What Do We Do When Copy Isn’t Selling?

copywriting word in wood type

Copywriting and content marketing is going to be the topic again. Since everything else is changing rapidly, we have to keep up with the content as well because its evolution is never far behind.

The biggest challenge for creative writers is being able to attract an audience and convert it into buyers. It’s not enough to become visible and make your products, services, and brand known to the rest of the world – it’s conversion that hurdles every novice copywriter, and it’s conversion that is the hardest part for every marketer.

Trading goods and services online is a major part of the worldwide economy right now, and online marketing directs the flow of sales. Practice makes it clear that marketers don’t need to be ‘natural salesmen’ to be successful in converting readers into clients.
Let’s see what the reasons may be for the lack of sales and low conversion rates.

Customers simply don’t like what you sell

It’s tough to hear, but you have to face the truth at some point and start making changes before it’s too late. If the product or service you offer is not attracting customers, there is no mysterious way to market it successfully.

It’s understandable to be passionate about something you like and find useful, but if your audience doesn’t share your passion, it’s hard to find a common ground upon which to build consumer trust. Especially if you have already invested a lot of time and resources into it, it will be even harder to embrace change. (more…)

Increasing Growth with Conversion Optimization

CRO, or conversion rate optimization is one of the only possible ways to really drive your business forward and increase your website’s efficiency. It takes advantage of the effort you have invested so far into traffic generation and rankings and transforms all of those leads and visitors into paying customers.

However, not all types of CRO actually lead to growth.

It is really important for you to combine your general initiative and strategy with your CRO strategy in order to utilize its full potential.

First, growth is changing everywhere. Online advertising is leading all types of businesses across all industries to go forward and become noticed by a broader audience, but this means that it’s getting substantially competitive to win a part of that audience.

This requires from us to take a different look at growth and how to generate revenue. Not only has marketing changed, if not completely transformed in the last 10 years, but we also see how things that worked last year have simply lost their buzz today! Google’s algorithms are running out quicker than SEOs can keep up with them and adapt their work accordingly.

How the big guys do it

On the other hand, we see companies like Facebook and Dropbox literally explode with growth in the past 10 years, and we see no trace of the traditional advertising methods in their strategies. (more…)

Turning Social Media into a Marketing Tool Will Save You Time

When different social media platforms were being born and started rising, we saw that groundbreaking changes and even more hype was surrounding each of the newest big names on the web.

These are the tools that determined the next phase of our evolution as web users, and the reason behind that is the lightning speed at which they allow us to expand our audience. However, this creates another type of competition, a battleground where you have to adapt instantly if you want to compete with thousands of competing messages flying from side to side at any given moment.

Today’s article is another one about copywriting, and more about smart content that experienced marketers use for advertising throughout social media. We will also cover the necessary limits we have to establish in order to save the time that is so easily wasted once we get immersed in online social networks.

To emphasize on the actual impact that social media has made on businesses lately, check out the numbers conducted from a research made by MarketingTechBlog:

businesses-on-social-media

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Expand Your Digital Content Creation

Web design development illustrationConsumers are getting very critical when it comes to visuals, whether it is a website, a movie, a game, or anything else that has visual content. This is even being pumped-up by social media networks and mobile tech.

Static website galleries, written content on social channels, corporate photos and videos online were alright at one point. However, the readers of today strongly count on visuals to determine whether your message, product, or service is worth their time.

The trends are changing rapidly, and so are the expectations and standards of consumers. They spend less and less time examining an image or a piece of text in order to click on it. Decisions based on the visual content provided are made in a manner of seconds. (more…)

Is Email Marketing Too Old School?

email marketing

The Essentials of a Profitable Business

What are the first things that you think of when someone says “online marketing”? Even if you are not familiar with the industry yet, the first two things that may come to mind are blogs and social media. And, of course, pay-per-click advertising.

But did you think about email?

Yes, it is so old-fashioned, so yesterday and out of touch. Unless you also think that profiting from your business and enjoying every bit of are too outdated as well, then this article might not be for you.

The more intimate nature of email

The public nature of social platforms like Twitter, Facebook or Google+ can be a bit too intimidating for some. Besides, they are also flooded with advertisements of all sorts.

In email, people connect solely one-on-one.

When you try to engage multiple people in social channels, it is a little like shouting out to them across the crowded marketplace. The chance you will be heard is desperately low. On the other hand, a carefully thought out email program will much better help accomplish that goal because of its explicitly personal approach. (more…)