Bounce rates may have a name that makes you want to jump and dance but if you are an online retailer, for example, and the success of your business depends on the amount of time people spend on your site, then the notion should make you sit down and read this blog instead. That is right, in today’s 411 Locals blog, we are explaining the notion of bounce rates and how to deal with them.
It is no secret that mobile is all the rage nowadays, both literally and figuratively. Why? Because it makes users full of rage when your site A) does not support a mobile version, and B) has a mobile version that was clearly not designed for small screens. This is why, in today’s 411 Locals blog, we will go over the difference of “mobile responsive” and “mobile first” in hopes of helping you create a better user experience for your site visitors.
Everyone in the SEO community can tell you what makes for a good, well-optimized website. It comes down to the powerful combination of quality, unique content, suitable web design, ample SEO efforts, and, of course, loads and loads of marketing. It is easy to see, therefore, that web design and optimization go hand in hand and are the two major players in the war for better rankings. Apart from crafting killer site designs, web designers should be well aware of the focal points of proper SEO so they can truly create sites that add to rather than mess with a given online marketing strategy. Web designers out there, this blog is for you. Here is what we, at 411 Locals, have to share.
No matter what they say, people are visual creatures and including images in your content is a vital element of the online success equation. It is no secret that posts and pages that feature images encourage a higher engagement percentage than text-only pages and posts. That said, you can’t just write a piece of text and add just any image that comes your way. If you want to maximize your impact, you need to choose your images carefully. Here are some tips on how to do that.
Mobile continues to grow with each year, and Google’s recent rollout of its mobile-first index only serves to prove things are going strong in that direction. As a marketer, SEO professional, and business owner, you need to understand the differences between having your users landing on a desktop and a mobile landing page. Users behave differently across various devices and screens, and that is a crucial factor to consider in your optimization strategy.
Speed and efficiency are top priorities in web browsing, especially when it comes to accessing the web on a mobile device. The 411 Locals team has been talking a lot about mobile-friendly pages, and we believe every publisher knows how important this is. However, a new open-source initiative was launched in 2016, and Google is now linking to AMP content in the main mobile search results area. What does this mean to us? Should we join the AMP project or stick with the responsive, mobile-friendly design?
