Whether you are a marketer or a business owner running your own website, you have already heard the phrase “content is king.” In the world of SEO and digital marketing, that is true. Content is not just text, however. It is video, images, audio, and all other formats that can be added to a web page. Understanding what formats convert better is key to boosting your own conversions. Today, we will be focusing on the crucial content marketing trends you need to consider this year.

Target Niche, Long-Tail Keywords

When you are first starting out in SEO, it can be easy to want to focus on keywords that have the greatest number of monthly searches. Unless you are the most authoritative website in your niche/industry, that might not yield the results you want. Instead, you have better chances at ranking and boosting your traffic by targeting niche-specific, long-tail keywords.

Repurpose Content

This doesn’t mean copying an article you published on your blog and pasting it into a directory or your social media. What you can do is repurpose that blog and turn it into a visual minigraphic, summarize it into a tweet, or even a short video for your Instagram account. You have many options! Keep in mind, however, that different platforms call for a different engagement approach.

Understand Consumer Intent

Before you create any type of content, always ask yourself, “what does my prospect want when they type [keyword] into Google?” If Google has made one thing obvious, it is this — the top-performing pages are those that understand consumer intent and have content that is useful, relative, and tailored to meet that particular need.

To get an in-depth understanding of all trends this year, check out our 2022 Content Marketing Guide.

Last year saw the rise of many new types of interactive content that have abruptly shifted the way content marketers are crafting their strategies. After the latest social media trends, it is time to head over to content land. In today’s 411 Locals blog, we are going to review the types of interactive content on the rise in 2019 that are worth your attention. Adopting these effectively can potentially boost your brand recognition and help you achieve your business goals. Let’s get started!

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The word count question has long been central in many discussions in the SEO world. In today’s 411 Locals blog, we are going to review the topic, answer the question of whether there is indeed an exact number or it is just a myth, and we will see how word count affects your Google ranking. Let’s begin!

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‘Tis still the holiday season, and while you can afford to make a mistake or two buying the wrong present, you cannot leave any room for mistakes in your content. This is why, today we are directing our attention toward the topic of editing/proofreading, its importance, and answering the question of why you cannot skimp on it. Here is all you need to know, and what we at 411 Locals do on a daily basis for all our clients’ content.

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Since we already covered the basics of preparing your website for the holidays and boosting your SEO, today we, at 411 Locals, decided to go back to the roots of the SEO pyramid, and focus on the kind of content that should always be present on your site, holidays or not. That is right, we are talking about evergreen content. Is it really that important? Let’s find out!

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You may be hitting those top rankings you want, and your SEO may be blossoming, but that does not mean you will be at the top forever. It also doesn’t mean you can’t improve further. Search engine mechanisms are not the only threat to your online success because marketing, in general, has never stopped evolving. Here are several important tips from all of us at 411 Locals as to how you can improve your content marketing for the coming year. Call it an early Christmas present, if you will.

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